Our Investment Approach

Active Ownership

Crescent has an active partnership ethos, which is a highly structured and disciplined approach to portfolio management and hands-on value creation. We believe an active engagement model is a leading indicator of strong company performance.

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Accelerated Growth

In addition to equity capital, partnering with Crescent brings access to deep industry expertise and significant strategy and operational support. This serves to drive growth and performance improvement, accelerating value creation for shareholders.

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Business Building

Crescent Capital is unique in its ability and track record of building out businesses from a standing start, internally and in partnership with management teams. We have a large internal team which helps accelerate a portfolio company management team’s decision making. Whether it is providing analytical support to an existing business issue, helping management with a new market entry strategy or supporting management deal with complex operating environments, Crescent is single mindedly focused on how to create a stronger business.

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High Engagement

Access to our investment and operational team brings unparalleled support to our portfolio companies. We have consistently been able to deliver significant value-add alongside our management teams.

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Partnering for Success

The foundation of our success is the working relationship we have with the business owners and leadership teams we partner with. Every year we ask all of the executives across our portfolio companies the question – Would you recommend working with Crescent to a friend or colleague?  We are proud to have globally leading NPS scores with our executive partners.

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Added Value Support   

Crescents support for portfolio companies goes well beyond the provision of capital for growth.

From cross portfolio introductions and business development, provision of consulting style support on key projects, through to assisting portfolio companies through major strategic change, the Crescent investment team has a unique blend of high end consulting and operational skill sets to support the investee companies.

In addition to the investment team, Crescent has Portfolio Support executives across Digital Marketing, Government Relations, Finance and IT, Legal and Human Resources that provide more direct functional support to portfolio companies on a project basis or to fill in for key vacancies.

The support provided by the Crescent team accelerates the growth and development of the business.

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We seek opportunities to act as a catalyst for change 

Our investment focus is on high growth companies and sectors, industries that are undergoing significant change or have compelling rationale for consolidation, or where we can play a disrupter role through investment in technology, capital or innovation.

Our role? 

We provide support for founders and senior management teams to accelerate the achievement of their goals. We see our role as working ‘on’ the business, helping accelerate business decisions by providing capital, the ‘consulting toolkit’ and ‘done it before’ experience.

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